The FOREVER WILD RHINO PROTECTION INITIATIVE was developed in response to the rhino poaching crisis and primarily provides logistical and operational support for conservation and law enforcement agencies responsible for rhino security. It is also involved in raising public awareness of the rhino poaching crisis (such as information boards, displays, leaflets, radio and media campaigns). Other activities include the coordination of anti-poaching training, aerial assistance, vehicle support, intelligence gathering and specialist support, rhino syndicate investigations, as well as a Rhino survivor fund, Rhino DNA and tracking device project and a rhino survivor research project in the Kruger National Park.
The WILDLIFE OPERATIONS GROUP is a multi-agency partnership whose overarching objective is the reduction in the incidence of and the successful prosecution of wildlife related crime. This is achieved through a multi-disciplinary approach which includes: research and development; training; support investigation and operational activities. Through the Forever Wild Rhino Protection Initiative, the Wildlife Operations Group operates a Rhino Anti-poaching tip off line where members of the public are encouraged to supply information that could lead to successful arrest and prosecution of those involved in poaching.
The MALI ELEPHANT PROJECT (MEP) empowers poor, local communities in Central Mali (West Africa) to protect the unique herd of 500+ desert-adapted elephants that conduct the longest annual elephant migration ever recorded, through the vast reaches of the Sahel in an area the size of Switzerland. MEP is war-tested, having withstood the 2012-13 Tuareg rebellion and Jihadist invasion. It produces practical outcomes of anti-poaching, community security, and local employment, while significantly reducing human disease and legally enabling local people to control all their own natural resources, including wildlife, water, wood, soil, and grazing.
Vietnamese pop star Thanh Bui has been instrumental in the planning and execution of the Demand Reduction campaign in Vietnam and has subsequently become an official and very passionate Ambassador for the Wilderness Foundation Global's Forever Wild Rhino Protection Initiative.
Through the success of the Wild Rhino Competition, the Wilderness Foundation Global realised that a more permanent presence in Vietnam is required to implement selected interventions that will form part of the Foundation’s broader Demand Reduction Campaign. In partnership with Thanh Bui, the Wilderness Foundation Global has opened a Forever Wild Rhino Protection Initiative project office in Vietnam, based at Soul Music Academy.